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2021 Strategic Planning

2020-12-17T18:46:46+00:00December 17, 2020|

Nine months into a pandemic we didn’t expect to last this long, we now know we’ll be starting 2021 with several more months to go. During this time, consumer behavior has changed significantly and in ways that are likely to endure. Your business has probably made shifts in operations, but have your marketing tactics and messaging kept pace? Metta Digital Marketing can help you identify and implement strategies to start the new year strong.

Facebook Ad Optimization

2020-07-08T18:35:34+00:00May 16, 2020|

Depending on your industry, Facebook can be a competitive place to spend a portion of your digital marketing dollars. Facebook is very much a pay-to-play environment, but it’s relatively inexpensive; and Facebook’s advertising platform includes not only Facebook, but Instagram and Facebook’s “Audience Network.” A careful evaluation of your market demographic and campaign goals will help you decide if Facebook is your best option.

SEO Basics

2020-04-01T15:12:54+00:00September 7, 2019|

If someone is offering you SEO advice that doesn't feel quite right - if what they're promising sounds too good to be true, it probably is. Remember, no one can guarantee any organic results. Diligence, work, and data-driven strategy are the only ways to play the long-game of SEO and improve your page rank.

Gratitude

2020-04-13T18:29:29+00:00November 23, 2018|

In additional to a multitude of (scientifically proven) physical and psychological benefits, gratitude can also keep you grounded in the present, thankful for the journey, and hopeful for the future.

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