If you approach your analytics reports as a problem solving tool versus the all-in-one solution to your digital marketing strategy, you’ll be much better equipped to make solid web development decisions. From page load speeds to popular exit pages, the data can help you avoid potential pit falls.
*spoiler alert* When it comes to comparing eCommerce platforms, there's no clear winner. Which platform is best for YOU? Read on as we offer an unbiased comparison of WooCommerce vs Shopify, the industry's top two platforms for selling products online.