Whether we are paying attention or not, seasons change, the world continues to evolve, and technology constantly changes with it. The state of your company’s website reflects the state of the company. Is your website up-to-date and accurately, effectively representing your business?
Loyal customers are worth the time and effort you put into providing great customer experiences. They tend to be repeat customers, refer your company to others, and leave positive reviews and social media comments. Their kind words deliver social proof of your business’s quality and credibility.
This past year has been hard. For all of us. At Metta Digital Marketing, we are grateful for the loyal clients with whom we’ve adjusted to new plans and new ways of conducting business. Continuing to work together has been mutually beneficial; we really are all in this together.
You want to improve your company’s rankings on search engines to help grow your business. Everyone wants to be first, but what does it take to be a top listing? SEO, SEM, PPC…what’s what and what is better? SEO and SEM share the same goal — driving quality online traffic to your brand, or business. The digital marketing alphabet soup has a lot of ingredients.
As the COVID-19 pandemic continues to limit activities, many businesses have successfully pivoted their operations to reach consumers in safe and responsible ways.
If someone is offering you SEO advice that doesn't feel quite right - if what they're promising sounds too good to be true, it probably is. Remember, no one can guarantee any organic results. Diligence, work, and data-driven strategy are the only ways to play the long-game of SEO and improve your page rank.
Striking the balance between clean, crisp, high-resolution images and website load speed can be a real struggle. On one hand, large high-res images look better; but the downside of such quality is significantly slower page load speeds, which will make your users and Google take notice - and can have an impact on both user conversion and your SEO.
One of the main purposes of a business website is to establish trust and credibility with your site visitors. While the direct impact of mistakes on page rank may be minimal – particularly with Google – grammatical errors, typos, and spelling mistakes don’t establish that trust in the same way that well-written copy does.
