Image Optimization – It’s a Pretty Big Deal.
Striking the balance between clean, crisp, high-resolution images and website load speed can be a real struggle. On one hand, large high-res images look better; but the downside of such quality is slower page load speeds, which will make your users and Google take notice – impacting both user conversion rates and your SEO.
Thankfully, there’s a way to have the best of both worlds through image optimization. (aka shift + option + command + s)
Save for Web
If you’re not familiar with “save for web” your website is likely suffering. Image optimization offers numerous advantages.
Did you know that 79 percent of users who are dissatisfied with a website’s performance are less likely to be a repeat buyer – and 44 percent of online shoppers will report a negative experience to a friend? Those are serious consequences, and they’re likely to have a real impact on your conversions.
Put Your Images to Work for (not against) You.
If you haven’t discovered it on your own yet, then go ahead and take our (or Google’s) word for it.
(In the digital marketing world, every aspect of your website matters.) The goal is always to keep the image size as small as possible without a noticeable reduction in quality.
If talk of lossy vs. lossless compression or alt-title-tags makes your head spin – or if you hear jpeg, png, tiff, svg, gif and your first thought is that someone is playing Scrabble with a two-year-old – then give us a shout. We have the tools, the skills, and the time to optimize your content to maximize your return on investment.