Successful digital marketing combines a lot of steps and tactics to build a coherent, effective plan. Outlining goals, identifying audiences, creating content, updating websites, and analyzing data all take time and know-how.
As we close in on the end of another year, thoughts turn to thankfulness and the gifts we’ve received this year. Pandemic or not, Metta Digital Marketing has a lot to be grateful for. In a pandemic, we would be remiss if we didn’t say thanks to the community heroes: health care workers, first responders, teachers, cashiers, baristas, reporters, and other service workers. The past two years have been tough for everyone, and these people kept our community functioning. Be gentle, patient, and kind to those who show up to do the jobs on which we all depend...kindness matters. What’s on your gratitude list this holiday season?
Whether we are paying attention or not, seasons change, the world continues to evolve, and technology constantly changes with it. The state of your company’s website reflects the state of the company. Is your website up-to-date and accurately, effectively representing your business?
It’s no secret: successful marketing is a combination of creativity and math that has the power to influence perceptions and actions. We tend to focus on the creative side of marketing, because that’s what makes us smile, laugh, think, or buy. However, as digital marketers, we must place equal emphasis on the math, or metrics, side of the equation.
Growth is a goal of every business, whether growth in products/services, clientele, or revenue. However, growing pains are a real thing in every instance. Business growth involves capacity in terms of production, skills, and time, as well as prioritizing profitable work where time = revenue. For us, that means more websites to design, more social media management, more analytics reporting, more marketing strategy consulting, and more hands on deck.
Sure, you market your business online. You built a basic website 5 years ago, have Facebook and LinkedIn pages, and when you have time, you post updates or pictures. Isn’t that what digital marketing is all about? Well, not quite.