Pandemic Pivot
As the COVID-19 pandemic continues to limit activities, many businesses have successfully pivoted their operations to reach consumers in safe and responsible ways.
Facebook Ad Optimization
Depending on your industry, Facebook can be a competitive place to spend a portion of your digital marketing dollars. Facebook is very much a pay-to-play environment, but it’s relatively inexpensive; and Facebook’s advertising platform includes not only Facebook, but Instagram and Facebook’s “Audience Network.” A careful evaluation of your market demographic and campaign goals will help you decide if Facebook is your best option.
Communicating in the Time of COVID-19
Marketing is all about communicating a message to the right audience at the right time. However, in this time of COVID-19, what is the right message or right time? Where does marketing fit? We’ve found ourselves on an unmarked path, and next steps are not clear for many of us.
WooCommerce vs. Shopify
When it comes to comparing eCommerce platforms, there's no clear winner. Which platform is best for YOU? Read on as we offer an unbiased comparison of WooCommerce vs Shopify, the industry's top two platforms for selling products online.