Pandemic Pivot
As the COVID-19 pandemic continues to limit activities, many businesses have successfully pivoted their operations to reach consumers in safe and responsible ways.
Facebook Ad Optimization
Depending on your industry, Facebook can be a competitive place to spend a portion of your digital marketing dollars. Facebook is very much a pay-to-play environment, but it’s relatively inexpensive; and Facebook’s advertising platform includes not only Facebook, but Instagram and Facebook’s “Audience Network.” A careful evaluation of your market demographic and campaign goals will help you decide if Facebook is your best option.
Communicating in the Time of COVID-19
Marketing is all about communicating a message to the right audience at the right time. However, in this time of COVID-19, what is the right message or right time? Where does marketing fit? We’ve found ourselves on an unmarked path, and next steps are not clear for many of us.
The Enneagram for Business
Armed with information about the strengths and challenges of your employees, you can show up better prepared to communicate, coach, provide feedback, develop leadership skills, build teams, resolve conflict, and drive sales. Utilizing the Enneagram for business can be helpful and constructive.
G Suite Pricing
For the first time ever, Google is raising their prices for G Suite Basic and G Suite Business. Effective April 2, Basic plans will increase from $5 to $6/month and Business plans will increase from $10 to $12/month per user.
WooCommerce vs. Shopify
When it comes to comparing eCommerce platforms, there's no clear winner. Which platform is best for YOU? Read on as we offer an unbiased comparison of WooCommerce vs Shopify, the industry's top two platforms for selling products online.
Rules of Online Engagement
It's a worthwhile investment for you and your business to show up with kindness, intentionality, objectivity, and compassion when engaging with others online. Here's why saying it louder might not be the best move for your business, and what you can do instead.
How Grammar Impacts Page Rank
One of the main purposes of a business website is to establish trust and credibility with your site visitors. While the direct impact of mistakes on page rank may be minimal – particularly with Google – grammatical errors, typos, and spelling mistakes don’t establish that trust in the same way that well-written copy does.
Google Maps API
Google became the industry standard by providing website visitors the contextual information they need to find your business with embedded static or interactive maps, which is why the announcement of the Google Maps API is such a game changer.