Sure, you market your business online. You built a basic website 5 years ago, have Facebook and LinkedIn pages, and when you have time, you post updates or pictures. Isn’t that what digital marketing is all about? Well, not quite.
Loyal customers are worth the time and effort you put into providing great customer experiences. They tend to be repeat customers, refer your company to others, and leave positive reviews and social media comments. Their kind words deliver social proof of your business’s quality and credibility.
This past year has been hard. For all of us. At Metta Digital Marketing, we are grateful for the loyal clients with whom we’ve adjusted to new plans and new ways of conducting business. Continuing to work together has been mutually beneficial; we really are all in this together.
You want to improve your company’s rankings on search engines to help grow your business. Everyone wants to be first, but what does it take to be a top listing? SEO, SEM, PPC…what’s what and what is better? SEO and SEM share the same goal — driving quality online traffic to your brand, or business. The digital marketing alphabet soup has a lot of ingredients.
2020 not only changed our daily habits, but the chaotic year also changed the way most of us conduct business and interact as consumers. On-line sales skyrocketed, as people spent more time on social media, streaming services, and videoconferencing. Some of those changes are likely to last, as consumers embraced the convenience and ease of digital purchasing, working, and playing. Take a look at digital marketing trends to watch in 2021.
Nine months into a pandemic we didn’t expect to last this long, we now know we’ll be starting 2021 with several more months to go. During this time, consumer behavior has changed significantly and in ways that are likely to endure. Your business has probably made shifts in operations, but have your marketing tactics and messaging kept pace? Metta Digital Marketing can help you identify and implement strategies to start the new year strong.
Depending on your industry, Facebook can be a competitive place to spend a portion of your digital marketing dollars. Facebook is very much a pay-to-play environment, but it’s relatively inexpensive; and Facebook’s advertising platform includes not only Facebook, but Instagram and Facebook’s “Audience Network.” A careful evaluation of your market demographic and campaign goals will help you decide if Facebook is your best option.
Marketing is all about communicating a message to the right audience at the right time. However, in this time of COVID-19, what is the right message or right time? Where does marketing fit? We’ve found ourselves on an unmarked path, and next steps are not clear for many of us.
Armed with information about the strengths and challenges of your employees, you can show up better prepared to communicate, coach, provide feedback, develop leadership skills, build teams, resolve conflict, and drive sales. Utilizing the Enneagram for business can be helpful and constructive.