What’s the Magic in Marketing

2021-09-16T15:04:01+00:00September 16, 2021|

It’s no secret: successful marketing is a combination of creativity and math that has the power to influence perceptions and actions. We tend to focus on the creative side of marketing, because that’s what makes us smile, laugh, think, or buy. However, as digital marketers, we must place equal emphasis on the math, or metrics, side of the equation.

The Value of Social Proof and Online Reviews

2021-04-26T02:11:07+00:00April 26, 2021|

Loyal customers are worth the time and effort you put into providing great customer experiences. They tend to be repeat customers, refer your company to others, and leave positive reviews and social media comments. Their kind words deliver social proof of your business’s quality and credibility.

SEO or SEM: The Alphabet Soup of Digital Marketing

2021-02-22T16:46:22+00:00February 22, 2021|

You want to improve your company’s rankings on search engines to help grow your business. Everyone wants to be first, but what does it take to be a top listing? SEO, SEM, PPC…what’s what and what is better? SEO and SEM share the same goal — driving quality online traffic to your brand, or business. The digital marketing alphabet soup has a lot of ingredients.

Digital Marketing Trends

2021-01-29T16:16:14+00:00January 29, 2021|

2020 not only changed our daily habits, but the chaotic year also changed the way most of us conduct business and interact as consumers. On-line sales skyrocketed, as people spent more time on social media, streaming services, and videoconferencing. Some of those changes are likely to last, as consumers embraced the convenience and ease of digital purchasing, working, and playing. Take a look at digital marketing trends to watch in 2021.

2021 Strategic Planning

2020-12-17T18:46:46+00:00December 17, 2020|

Nine months into a pandemic we didn’t expect to last this long, we now know we’ll be starting 2021 with several more months to go. During this time, consumer behavior has changed significantly and in ways that are likely to endure. Your business has probably made shifts in operations, but have your marketing tactics and messaging kept pace? Metta Digital Marketing can help you identify and implement strategies to start the new year strong.

Facebook Ad Optimization

2020-07-08T18:35:34+00:00May 16, 2020|

Depending on your industry, Facebook can be a competitive place to spend a portion of your digital marketing dollars. Facebook is very much a pay-to-play environment, but it’s relatively inexpensive; and Facebook’s advertising platform includes not only Facebook, but Instagram and Facebook’s “Audience Network.” A careful evaluation of your market demographic and campaign goals will help you decide if Facebook is your best option.

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