Facebook Ad Optimization

2020-07-08T18:35:34+00:00May 16, 2020|

Depending on your industry, Facebook can be a competitive place to spend a portion of your digital marketing dollars. Facebook is very much a pay-to-play environment, but it’s relatively inexpensive; and Facebook’s advertising platform includes not only Facebook, but Instagram and Facebook’s “Audience Network.” A careful evaluation of your market demographic and campaign goals will help you decide if Facebook is your best option.

How Grammar Impacts Page Rank

2020-04-13T18:07:45+00:00October 16, 2018|

One of the main purposes of a business website is to establish trust and credibility with your site visitors. While the direct impact of mistakes on page rank may be minimal – particularly with Google – grammatical errors, typos, and spelling mistakes don’t establish that trust in the same way that well-written copy does.