What’s the Magic in Marketing

2021-09-16T15:04:01+00:00September 16, 2021|

It’s no secret: successful marketing is a combination of creativity and math that has the power to influence perceptions and actions. We tend to focus on the creative side of marketing, because that’s what makes us smile, laugh, think, or buy. However, as digital marketers, we must place equal emphasis on the math, or metrics, side of the equation.

SEO Basics

2020-04-01T15:12:54+00:00September 7, 2019|

If someone is offering you SEO advice that doesn't feel quite right - if what they're promising sounds too good to be true, it probably is. Remember, no one can guarantee any organic results. Diligence, work, and data-driven strategy are the only ways to play the long-game of SEO and improve your page rank.

The Importance of Image Optimization

2020-04-13T18:09:46+00:00November 1, 2018|

Striking the balance between clean, crisp, high-resolution images and website load speed can be a real struggle. On one hand, large high-res images look better; but the downside of such quality is significantly slower page load speeds, which will make your users and Google take notice - and can have an impact on both user conversion and your SEO.

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