To Do or Not to Do
Successful digital marketing combines a lot of steps and tactics to build a coherent, effective plan. Outlining goals, identifying audiences, creating content, updating websites, and analyzing data all take time and know-how.
Does Your Website Need a Refresh?
Whether we are paying attention or not, seasons change, the world continues to evolve, and technology constantly changes with it. The state of your company’s website reflects the state of the company. Is your website up-to-date and accurately, effectively representing your business?
What’s the Magic in Marketing
It’s no secret: successful marketing is a combination of creativity and math that has the power to influence perceptions and actions. We tend to focus on the creative side of marketing, because that’s what makes us smile, laugh, think, or buy. However, as digital marketers, we must place equal emphasis on the math, or metrics, side of the equation.
SEO or SEM: The Alphabet Soup of Digital Marketing
You want to improve your company’s rankings on search engines to help grow your business. Everyone wants to be first, but what does it take to be a top listing? SEO, SEM, PPC…what’s what and what is better? SEO and SEM share the same goal — driving quality online traffic to your brand, or business. The digital marketing alphabet soup has a lot of ingredients.
Pandemic Pivot
As the COVID-19 pandemic continues to limit activities, many businesses have successfully pivoted their operations to reach consumers in safe and responsible ways.
Communicating in the Time of COVID-19
Marketing is all about communicating a message to the right audience at the right time. However, in this time of COVID-19, what is the right message or right time? Where does marketing fit? We’ve found ourselves on an unmarked path, and next steps are not clear for many of us.
SEO Basics
If someone is offering you SEO advice that doesn't feel quite right - if what they're promising sounds too good to be true, it probably is. Remember, no one can guarantee any organic results. Diligence, work, and data-driven strategy are the only ways to play the long-game of SEO and improve your page rank.
WooCommerce vs. Shopify
When it comes to comparing eCommerce platforms, there's no clear winner. Which platform is best for YOU? Read on as we offer an unbiased comparison of WooCommerce vs Shopify, the industry's top two platforms for selling products online.
The Importance of Image Optimization
Striking the balance between clean, crisp, high-resolution images and website load speed can be a real struggle. On one hand, large high-res images look better; but the downside of such quality is significantly slower page load speeds, which will make your users and Google take notice - and can have an impact on both user conversion and your SEO.
What is Gutenberg
WordPress has announced the impending arrival of a new text editor - Gutenberg - for the popular content management system. This roll-out comes after nearly a decade with few changes to their existing visual editor which uses, primarily, shortcodes and HTML.