During our initial strategy consultation in December of 2019, none of us had any idea what the next few months had in store for the restaurant industry. We had already successfully launched a streamlined and mobile-friendly website and a new head Chef had recently joined the team. We had exciting events planned, and a new menu was in the works for spring. The complete shut down in March of 2020 left us pivoting both our strategy and our execution.
A new point-of-sale was integrated to accommodate online ordering and better track conversions of our marketing efforts, as messaging shifted to community ties and support of local small businesses. In the absence of dine-in service, the creation of quality photos, compelling narratives, and a strong strategy became increasingly vital. In summer of 2020, Red Door successfully reopened for dine-in service on the outdoor patio; and we relaunched a strong wine dinner program that shows off the creativity and culinary skills of Chef Lucy – and the wine expertise of owner and in-house sommelier Richard DeAngelis.
Our work for Red Door, a personal favorite local fine dining restaurant that has served the community for more than a decade, includes strategy and consulting, email marketing, web design/SEO, graphic design, content creation, photography, social media marketing, print advertising, event promotion, video production, and copywriting.