Digital Marketing Trends

2021-01-29T16:16:14+00:00January 29, 2021|

2020 not only changed our daily habits, but the chaotic year also changed the way most of us conduct business and interact as consumers. On-line sales skyrocketed, as people spent more time on social media, streaming services, and videoconferencing. Some of those changes are likely to last, as consumers embraced the convenience and ease of digital purchasing, working, and playing. Take a look at digital marketing trends to watch in 2021.

Facebook Ad Optimization

2020-07-08T18:35:34+00:00May 16, 2020|

Depending on your industry, Facebook can be a competitive place to spend a portion of your digital marketing dollars. Facebook is very much a pay-to-play environment, but it’s relatively inexpensive; and Facebook’s advertising platform includes not only Facebook, but Instagram and Facebook’s “Audience Network.” A careful evaluation of your market demographic and campaign goals will help you decide if Facebook is your best option.

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