Digital Marketing Trends

January 29, 2021|

2020 not only changed our daily habits, but the chaotic year also changed the way most of us conduct business and interact as consumers. On-line sales skyrocketed, as people spent more time on social media, streaming services, and videoconferencing. Some of those changes are likely to last, as consumers embraced the convenience and ease of digital purchasing, working, and playing. Take a look at digital marketing trends to watch in 2021.

Facebook Ad Optimization

May 16, 2020|

Depending on your industry, Facebook can be a competitive place to spend a portion of your digital marketing dollars. Facebook is very much a pay-to-play environment, but it’s relatively inexpensive; and Facebook’s advertising platform includes not only Facebook, but Instagram and Facebook’s “Audience Network.” A careful evaluation of your market demographic and campaign goals will help you decide if Facebook is your best option.

G Suite Pricing

February 5, 2019|

For the first time ever, Google is raising their prices for G Suite Basic and G Suite Business. Effective April 2, Basic plans will increase from $5 to $6/month and Business plans will increase from $10 to $12/month per user.

What is Gutenberg

October 26, 2018|

WordPress has announced the impending arrival of a new text editor - Gutenberg - for the popular content management system. This roll-out comes after nearly a decade with few changes to their existing visual editor which uses, primarily, shortcodes and HTML.

Google Maps API

August 2, 2018|

Google became the industry standard by providing website visitors the contextual information they need to find your business with embedded static or interactive maps, which is why the announcement of the Google Maps API is such a game changer.

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