Depending on your industry, Facebook can be a competitive place to spend a portion of your digital marketing dollars. Facebook is very much a pay-to-play environment, but it’s relatively inexpensive; and Facebook’s advertising platform includes not only Facebook, but Instagram and Facebook’s “Audience Network.” A careful evaluation of your market demographic and campaign goals will help you decide if Facebook is your best option.
Marketing is all about communicating a message to the right audience at the right time. However, in this time of COVID-19, what is the right message or right time? Where does marketing fit? We’ve found ourselves on an unmarked path, and next steps are not clear for many of us.
If someone is offering you SEO advice that doesn't feel quite right - if what they're promising sounds too good to be true, it probably is. Remember, no one can guarantee any organic results. Diligence, work, and data-driven strategy are the only ways to play the long-game of SEO and improve your page rank.
Armed with information about the strengths and challenges of your employees, you can show up better prepared to communicate, coach, provide feedback, develop leadership skills, build teams, resolve conflict, and drive sales. Utilizing the Enneagram for business can be helpful and constructive.
For the first time ever, Google is raising their prices for G Suite Basic and G Suite Business. Effective April 2, Basic plans will increase from $5 to $6/month and Business plans will increase from $10 to $12/month per user.
When it comes to comparing eCommerce platforms, there's no clear winner. Which platform is best for YOU? Read on as we offer an unbiased comparison of WooCommerce vs Shopify, the industry's top two platforms for selling products online.